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Norcal SBDC

Executive Director
:
Kristin Johnson
kristin.johnson@humboldt.edu707-496-7079

Unleashing National Impact

Igniting Local Transformation

America's SBDCs empower small businesses nationwide while making a profound difference in local communities. We understand the need for a holistic approach to business advising and offer resources that support the interconnectedness of national initiatives and local realities.

Our Success Stories

New Business

BAPA's Market: Local Entrepreneur Fills Natural Food Gap in Growing Chico Neighborhood

company overview

BAPA's Market

Chico, CA
|
1st Congressional District of California

Challenge

As a first-time business owner, Ashley faced significant hurdles in developing a comprehensive business plan, securing adequate funding, and negotiating favorable lease terms.

"The SBDC was crucial in helping me complete my business plan, establish operations, secure funding, and create a path for growth. Their guidance made it possible to turn my vision into reality."

Ashley Juhl-Darlington
Owner

Solution

Through SBDC's one-on-one consulting, Ashley gained the expertise to create viable financial projections, complete loan applications, and successfully navigate lease negotiations.

$300K

Secured $300,000 in startup capital | Created four full-time equivalent jobs at launch

ResultS

BAPA's Market secured $300,000 in capital financing and opened successfully on September 13, 2024. The launch created four new jobs and established the first natural food market in Chico's growing Meriam Park neighborhood, serving over 5,000 residents with fresh, local, and organic options.

Innovation & Investment

SAN Korean Kitchen: From Hidden Gem to Bay Area Food Destination

company overview

SAN Korean Kitchen

San Rafael, CA
|
2nd Congressional District of California

Challenge

Construction projects obscured business visibility, while the departure of two key sous chefs threatened kitchen operations. Growing wholesale demand for authentic Korean products strained the cafe's production capacity, and the office park location limited foot traffic. Monica also needed to navigate complex business partnership restructuring while maintaining quality and daily operations.

"My SBDC Food Business Advisor is a true sage in the food industry. With her guidance, I was able to move quicker through challenges and get to market faster. She helped me bring my dream into reality and now I have products sold in stores across the Bay Area and a cafe in San Rafael."

Monica Chang
Owner

Solution

SBDC advisors helped Monica implement a comprehensive turnaround strategy. The team secured city council support for construction impact, developed new hiring protocols leading to two successful staff additions, and created expansion plans through co-packing partnerships. Advisors also prepared marketing strategies to leverage an upcoming national TV opportunity.

11

Expanded from a single cafe to 11 major Bay Area retail markets | Launched innovative frozen product line | Created 4 local jobs

ResultS

SAN Korean Kitchen achieved a 50% revenue increase in 2024. It expanded wholesale distribution to 11 Bay Area retailers, including Woodlands and Mill Valley Market, and doubled their staff. The business transformed from a hidden local spot to a recognized destination for authentic Korean cuisine, earning selection as a finalist for a national food reality show.

Innovation & Investment

Yarrow Goods: From Spare Bedroom to Sustainable Fashion Success

company overview

Yarrow Goods (Yarrow Studio LLC)

Santa Rosa, CA
|
4th Congressional District of California

Challenge

With limited assets and credit history, Grace and Oliver struggled to secure funding for inventory expansion. Hand-printing all products created production bottlenecks while the transitioning from brick-and-mortar to e-commerce required rapid adaptation to new business models.

"Our SBDC Advisor changed the course of our business when we were in a really hard spot."

Grace Estrada
Co-Owner

Solution

SBDC advisors helped develop compelling financial projections, facilitate introductions to multiple lenders, and create strategies for sustainable growth. The team guided their transition to online sales through social media marketing and strategic participation in farmers' markets and maker events.

$138K EXPANSION

Evolved from home studio to sustainable fashion brand | Secured multi-source funding | Achieved 20% sales increase

ResultS

Yarrow Goods secured $138,000 in total funding from five sources, including $100,000 from Pacific Community Ventures. The business achieved a 20% sales increase while maintaining their commitment to handmade, sustainable production. Their success has positioned them for expansion with plans to acquire automated equipment for increased production capacity.

We get results!

America's SBDCs throughout the US states and territories support the small businesses that boost our economy. Check out our latest national economic data.
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